In the fast pace of life, Fresh brings moments of tenderness and care that make every day special. Our personal hygiene and care products transform regular routines into opportunities for genuine self-care and for caring for those you love.
From morning refreshment to evening care, Fresh is your reliable companion. With a carefully selected range that covers all personal hygiene and care needs, Fresh evokes a feeling of cleanliness and comfort with every use.
Each product is designed to seamlessly fit into your routine, providing you with the tenderness you need to feel good in your skin.
We understand that every stage of life brings unique needs. That’s why our product range follows you and your family through every phase of life. From the first steps to old age, Fresh creates products rooted in care and trust.
Our mission is to make every day better and more fulfilling by providing everything you need for worry-free, everyday care – because caring for you and your loved ones is our most important value.
The Fresh portfolio encompasses a wide range of high-quality products for personal hygiene and care. From baby products providing gentle protection for the little ones, to everyday care for the whole family – each item is the result of thorough research and the highest quality standards.
Special lines complement the range, offering tailored solutions for different care needs, and the formulations are developed in accordance with the highest international requirements.
After more than three decades of experience in product development, we’ve created formulas that bring a sense of security and warmth.
Our commitment to quality is confirmed by the prestigious BRC certification, and every product undergoes thorough laboratory testing.
Our diverse product lines, totaling over 300 items, ensure comprehensive care for every generation.
From the youngest to the oldest family members, our products are there to provide the care needed at every stage of life.
Families around the world trust us. Being a part of their daily lives is a privilege.
Thanks to our presence in all major stores, Fresh is always within reach.
Fresh encompasses a complete range of personal hygiene and care products: wet wipes, liquid and bar soaps, shampoos, hand and body care creams, cotton pads, wipes, and cotton swabs, as well as a wide variety of paper goods, from paper napkins to tissues, toilet paper, and paper towels.
Advanced manufacturing processes and strict quality control guarantee the safety and reliability of every product.
In all life stages and situations, Fresh brings tenderness and freshness to care rituals for the whole family.
Fresh Baby is a specialized product line that includes wet wipes, creams, and cotton swabs, specially formulated for babies’ sensitive skin.
Dermatologically tested wipes and creams, free from alcohol and fragrance, with neutral pH values, provide the highest level of safety and protection.
Recognizable by the bear illustrations on packaging symbolizing softness and gentleness, the Fresh Baby line offers protection, peace of mind, and serenity from day one.
Fresh Kids is adapted to the dynamic world of the youngest. The line includes paper napkins, wet wipes, and wet toilet paper.
Practical packaging and optimal formulations are designed to make daily hygiene routines easier. With a fun design that appeals to children, Fresh Kids promotes good hygiene habits and encourages the development of independence.
Fresh Naturea is an eco-friendly product line that includes biodegradable cotton swabs for both adults and babies, planet-friendly wet wipes, and wet toilet paper.
Innovative solutions, such as recyclable packaging and natural ingredients, demonstrate our commitment to environmental preservation.
By choosing Fresh Naturea products, consumers actively participate in creating a greener and more responsible world, without sacrificing quality and effectiveness.
