Acquisition of Cotoland – A Strategic Move to Strengthen Market Leadership
Piramida 72, a leading regional manufacturer in the personal care, household hygiene, laundry care, and food preparation, storage, and serving industries, continues to execute its growth strategy with the acquisition of Cotoland d.o.o.
This investment marks a significant step in realizing our vision of continuous development and expanding production capacities. With a tradition spanning three decades and a presence in 22 markets across four continents, Piramida 72 consistently demonstrates its commitment to growth through strategic investments.
About Cotoland
Cotoland d.o.o., founded in 1999 in Šabac, has built a reputation as the absolute leader in the production of cotton swabs for private label brands in the northwest Balkans.
Thanks to its high-quality products, Cotoland has a presence in more than 15 European Union countries, as well as in the markets of Africa, South America, and Asia. Through its own brand “Leny,” the company successfully distributes its products across the countries of the former Yugoslavia.
With state-of-the-art high-capacity equipment, Cotoland has developed an impressive portfolio covering three main categories:
- — Cotton Swabs (including 100% biodegradable products)
- — Cosmetic Care (hygiene pads and cotton wool)
- — HORECA Program
Synergy for Successful Growth
The acquisition of Cotoland represents a significant expansion of Piramida 72’s production capacities and product range. By combining the expertise and resources of these two successful companies, we are creating a stronger platform for further growth and development.
Particularly notable is the fact that Cotoland brings proven technology for producing biodegradable products, aligning with our commitment to sustainable development.
“The acquisition is a natural step in our growth strategy and a testament to our dedication to investing in innovation and development. Cotoland’s advanced production capacities and skilled team perfectly complement our existing portfolio,” said Aleksandar Grujičić, owner and CEO of Piramida 72.
Plans for the Future
Together, we plan to further expand production capacities and invest in the latest technologies. Our focus will be on developing sustainable products that consistently meet ecological standards and respond to the growing market demands.
By diversifying our product range and strengthening production capabilities, we are ready for new market challenges and opportunities.
With the acquisition of Cotoland, we confirm our position as a regional leader and open up new business opportunities. We continue to focus on quality, sustainability, and creating long-term value for our consumers, partners, and employees.