Notto – A New Brand by Piramida 72 for the Food Preparation, Storage, and Serving Segment
Piramida 72 is proud to announce the launch of its new Notto brand, dedicated to food preparation, storage, and serving, in the second half of 2025. This strategic move represents a natural extension of the company’s portfolio and a response to emerging market challenges and opportunities.
Market Transformation and New Consumer Needs
Consumer habits are evolving rapidly, with an increasing demand for functional and innovative solutions in food preparation, storage, and serving.
Modern lifestyles, focused on efficiency and time-saving, have created a demand for practical products that make organizing and performing everyday kitchen tasks easier.
Consumers now seek products that not only meet their functional needs but also simplify life, giving them more free time.
A Strategic Leap into a New Segment
The creation of the Notto brand stems from recognizing the potential in the food preparation, storage, and serving segment, as well as the need to bring together a complete range of products under one brand. This marks a significant step in the evolution of Piramida 72’s portfolio and reaffirms the company’s commitment to exploring new market opportunities.
The Notto brand will encompass several key product categories.
In the food preparation segment, consumers will have access to aluminum foil, baking paper, thermal bags, and paper baskets.
The serving category will feature a wide array of products—from plastic and paper plates, plastic straws, and cups to disposable cutlery and napkins for everyday use and special occasions.
Special attention will be given to food storage and packaging, including freezer bags, cling films, cellophane with rubber bands, and specialized aluminum cookware. The assortment will also include decorative items such as toothpicks, grill skewers, and decorative accessories for baking and serving.
Functionality and Practicality as Key Consumer Needs
In developing the Notto brand, particular attention has been paid to the needs of today’s households, focusing on practicality and functionality.
The products are designed to meet various situations, from everyday meal preparation to organizing larger gatherings.
The fundamental idea is to provide solutions that save time and space while maintaining the quality and freshness of food.
Market Potential
With an already established distribution network, Piramida 72 has a strong foundation for successfully positioning the new Notto brand. Years of experience in developing successful brands, combined with a robust distribution network and a deep understanding of consumer needs, provide a solid basis for another successful launch.
In line with global sustainability trends, the brand will also continue to integrate eco-friendly product solutions. This approach underscores the company’s commitment to environmental protection.
Plans for the Future
Following the initial launch of the Notto brand, plans for ongoing expansion of the product range will be made in response to market demands and consumer feedback.
Notto will be introduced to the market in 2025, with more information about the brand’s specifics and complete product assortment to be made available in the near future.