Piramida 72 is a regional leader in the personal hygiene and care products industry, with a rich legacy spanning over three decades.
Our portfolio includes household hygiene products, laundry care items, as well as products for food preparation, preservation, and serving.
Thanks to deeply ingrained values and a relentless commitment to quality, we have developed an assortment of over 350 products, manufactured in state-of-the-art facilities with an annual production capacity of 150 million units.
The excellence of our company is affirmed by prestigious international certifications, and our robust logistics infrastructure enables efficient distribution across four continents.
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We carefully manage resources to ensure sustainability and financial health.
We create a secure working environment and continuously improve our business standards.
Through transparent relationships, we continually enhance quality and strengthen our market position.
We respect and treat everyone with care - from our employees to customers and the communities in which we operate.
We believe in transparency, openly sharing information and building trust.
We take responsibility for our actions and decisions, consistently applying the principles of fairness and equal opportunities.
We empower our employees by providing continuous training and support, fostering the development of their full potential.
We nurture trust through open communication, improving internal capital and external collaboration.
We encourage teamwork and promote a healthy work-life balance, ensuring a harmonious work environment.
We believe in unique approaches and freedom of thought—proud of our authenticity.
Our identity consistently reflects our values.
Our leaders inspire through authentic leadership.
Speed and flexibility make us dynamic, without compromising on quality.
The mission of Piramida 72 is to become an established manufacturer, business partner, and employer, recognized for integrity and stability.
Our focus is on people—on consumer satisfaction, building reliable partnerships, and truly caring for our employees.
The vision of Piramida 72 is to become the leading company in the region, known for its authentic brands and quality products, recognized worldwide as a partner with exceptional operational performance in contract manufacturing, with people at the forefront.
The history of Piramida 72 is built on over three decades of continuous development, innovation, and a commitment to creating value for our consumers, partners, and employees.
Piramida 72 began its operations in 1992 in Šabac as a family business specializing in the distribution of FMCG products. A turning point in our development occurred in 2004 with the opening of our first production facility for paper products, launching four products under the Fresh brand. This marked the beginning of a journey that led to our current impressive product portfolio, recognized throughout the region.
Today, the strength of our business is built upon a team of over 400 employees, whose dedicated work, expertise, and commitment continually elevate the standards of the industry. With a portfolio comprising more than 350 products across our own brands—Fresh, Notto, Linea Casa, and Fresh Fabric Care—along with a significant range of products in the private label segment, we have become a trusted partner to leading retail chains.
The total annual production capacity of Piramida 72 amounts to 150,000,000 units, and our logistics infrastructure spans 30,000 square meters of warehouse space and a fleet of over 60 vehicles. This well-equipped setup enables efficient distribution of products to 22 markets across four continents—from Europe and Asia to Africa and America.
Our state-of-the-art laboratory, where a team of top-tier technologists continuously enhances technological processes and monitors market demands, ensures the highest quality standards.
Quality control is the cornerstone of our business philosophy, validated by the BRC certification, making us the only company in our industry in Serbia to hold it.
The BRC certification is globally recognized and confirms that our company adheres to high-quality manufacturing practices in compliance with international standards.
The founding of the company in Šabac and the beginning of FMCG distribution.
As a family business, we focused on distribution in the Mačva-Kolubara region, laying the foundation for future growth through quality service and reliable partnerships.
Expansion into the entire Serbian market through the distribution of imported brands.
This strategic move enabled portfolio diversification and the establishment of relationships with international suppliers, significantly strengthening our market position.
The opening of a production facility for paper products and the launch of the Fresh brand.
This pivotal moment marked our transformation from a distribution company into a manufacturing one, laying the foundation for the development of today’s impressive product portfolio.
Investment in infrastructure on an 8-hectare site.
This significant investment enabled us to establish strong foundations for future production capacity expansion and the enhancement of all business operations.
The launch of a facility for the production of wet wipes.
Responding to market demands, we expanded our production capacity and entered a new product category, further solidifying our position in the personal hygiene segment.
The opening of a facility for the production of liquid products and the initiation of private label manufacturing.
This year was marked by a dual success—we began producing liquid soaps and shampoos, while simultaneously becoming one of the key partners for major retail chains in the private label segment.
The launch of the Linea Casa brand for household hygiene.
With this strategic move, we expanded our presence in the household hygiene product segment, offering consumers a comprehensive range of cleaning and home maintenance solutions.
The launch of the Fresh Fabric Care fabric softener line.
By entering the laundry care category, we further enriched our portfolio and met the growing consumer demand for high-quality products in this segment.
Strategic Acquisition of Cotoland
The strategic acquisition of Cotoland, a market leader in the northwest Balkans, allowed us to expand our product portfolio and strengthen our presence in over 15 EU markets within the cosmetics and HORECA sectors.
The opening of a new administrative building and the launch of the Notto brand.
In our new 10,000 m² business complex, we consolidated all administrative functions and our central warehouse, with a capacity of 11,000 pallet spaces. With the Notto brand, we completed our offering of products for food preparation, baking, and storage.
Piramida 72 has been instilling strong trust for over a decade as a key manufacturing partner for private label brands, both in the domestic and international markets. We collaborate with leading retail chains, ensuring fast and efficient delivery of well-known private label products to retail locations worldwide.
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Thanks to a clear vision and strategic thinking, we now supply products to 4 continents—Europe, Asia, Africa, and America—covering 22 markets:
Montenegro, Croatia, Slovenia, North Macedonia, Bosnia and Herzegovina, Poland, Czech Republic, Greece, Slovakia, Hungary, Romania, Bulgaria, Albania, Moldova, Cyprus, Netherlands, Italy, Ukraine, Libya, Angola, Trinidad and Tobago.
LEARN MOREThrough a network of 4 distribution centers and a fleet of more than 60 vehicles, our strong sales team of 40 professionals—including field sales representatives, regional managers, and Key Account managers—ensures efficient distribution of over 350 products across more than 6,600 sales outlets throughout Serbia.
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Our commitment to quality and innovation is recognized across both local and international markets. Through thorough inspections and testing, adhering to regulations, sustainability principles, and high ethical standards, we proudly carry the most important certifications in the industry, affirming our dedication to excellence.
This certifies our effective risk management and the quality of the products.
This certifies that our products come from sustainable and well-controlled sources.
We value your questions, suggestions, and feedback as they help us improve our products and services.
We will be happy to respond as soon as possible. Contact us.
