Piramida 72 Unveils New Corporate Identity
In a year marked by significant infrastructural investments and business expansion, Piramida 72 introduces an updated visual identity and a redefined strategic positioning.
This comprehensive brand repositioning process now fully reflects the company’s long-established position, as well as its core values and steadfast mission, which have guided the company to its current status.
A New Identity for a New Phase of Growth
“Inspired by people. Driven by integrity” — Piramida 72’s new slogan encapsulates the essence of the transformation the company has undergone in recent years.
The evolution of the visual identity reflects the maturity and sophistication of the brand, bringing contemporary typography and a cleaner, modern aesthetic, while retaining recognizable elements that have symbolized quality and reliability for over three decades.
“Given the significant growth and development of our company, the time to redefine our corporate identity came naturally. We needed an identity that would clearly reflect our vision and values in line with our ambitions for the future,” stated Branislav Grujičić, Commercial Operations Director at Piramida 72.
Values as the Foundation for Growth
During the repositioning process, four core values were defined as the foundation of the corporate culture: stability, integrity, authenticity, and a people-first approach. These values are not merely declarative but are the result of decades of development and represent the essence of Piramida 72business practices.
“In an era of rapid change and uncertainty in the global market, stability and integrity have become increasingly important factors in business. At the same time, authenticity in approach and prioritizing people, whether they are our employees, partners, or end users, represents the key differentiators that set us apart in the market,” adds Grujičić.
Vision for the Future
The company’s new vision sets ambitious goals—strengthening its position as an established manufacturer and reliable business partner, while continuously improving the working environment for employees. A particular emphasis has been placed on the adoption of modern technologies and the continuous investment in developing knowledge and skills.
This repositioning comes at a time of significant investments in infrastructure and production capacities, further confirming the company’s readiness for the next phase of growth.
The Importance of Repositioning the Corporate Brand
Redefining the corporate identity is a key phase in the strategic evolution of successful companies. In the case of Piramida 72, this process is a natural response to the company’s international success and its ambitious strategy for global market expansion.
“The new identity represents a clear articulation of who we are and what we strive for. Markets and technologies are changing at an incredible pace. A clearly defined identity and values act as an anchor, allowing companies to remain true to their essence while adapting to new circumstances,” concludes Grujičić.
This comprehensive repositioning, while respecting tradition, is a manifestation of Piramida 72’s commitment to continue innovating and growing, while staying true to its core values.